Friend of a Friend was born through a passion of discovery. It is a community where nothing is known or trendy or fleeting and everything is ready to be found: from the coffee shop you walk past everyday with the best scones to the island locale in Greece with unparalleled views of the caldera. I want to abolish the banal in favor of new and noteworthy people, places and things: a diversion from your normal routine. When starting Friend of a Friend, I aspired to create these little moments for my readers in their every day lives—sparks of excitement and new beginnings. Friend of a Friend is just that: a trusted source, one degree of separation between you and today’s trendsetters and tastemakers.
Liv Perez is an influencer, businesswoman, and entrepreneur in New York City. She is the founder and Editor in Chief of Friend of a Friend, a lifestyle media publication founded in 2015. A graduate of New York University’s Gallatin Program, Olivia has made her mark as an editorial and cultural archaeologist, digging up the best of the unknown to encourage her followers to push past their comfort zones and create their own trends. Beyond curating her site, Perez is a contributing writer to Forbes.com, and has written for Harper’s Bazaar, Teen Vogue, and Huffington Post.
She has collaborated with influencers from Gigi Hadid, Rumi Neely, Patricia Manfield, and Hannah Bronfman, and partnered with brands like Dior, Topshop, and SmartWater, and as a brand ambassador for Outdoor Voices.
Perez is also the co-founder of System of Service, a community that provides accessible and engaging service opportunities for all that strives to create impactful service experiences beyond the dollar.
Follow her on Instagram.
Friend of a Friend is based in New York City.