Culture

Manhattan’s Favorite Florist Opens Her First Store

March 6, 2018

Earlier this month, fashion-favorite Popup Florist opened its first shop in the East Village. The space will act as the brand’s official headquarters and open studio, where customers can grab and go, assemble their own creations, or take part in workshops and events.

Kelsie Hayes

Interior

Founded in 2016, the plant and floral design company has quickly amassed a list of notable clients like NIKE, Baja East, Covergirl, YSL Beauty, Topshop, and Instagram’s Eva Chen. Owner Kelsie Hayes, a former fashion designer, creates her arrangements with a whimsical touch: googley-eyed mini succulents, original stamp messages, vibrant hand-painted pots, and custom silk neck scarves that double as bouquet ties. True to the business’s name, Popup Florist thrived without a permanent location, utilizing their unique designs and a series of pop-ups at West Village’s The Elk and the Gansevoort Marketin 2016 to gain traction on social media.

“Retail is so important for a brand. Having a physical location in New York City where people can come in and see the product and be a part of the experience we’re creating in our shop really helps spread the word through social media organically,” says Hayes about the move to brick and mortar.

Shop Spring Activation
Kirna Zabete Dinner
Hayes’ creativity has allowed the brand to be more than just a local flower shop. The brand specializes in events and installations, pop-ups, branded gifts, and in-home installations like a flower-filled shopping cart for ShopSpring last summer and a wall of dripping plants for Hey Mama.
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“When I created Popup Florist, I wanted it to be a brand that is unique, approachable, and whimsical. I think it’s so important that even though the arrangements may change from client to client- that people can still look at a piece and know it’s by us. I think that approach and our customer service has been key.”

Popup Florist will stock greeting cards and small gifting items from brands such as Susan Alexandra bags, Tarin Thomas jewelry, Chris Uphues items, Mrs. Meyer’s soaps and scents, Lucy Mail stationary, and have a nice dayy product. The store will also be announcing monthly programming with hosted workshops, small parties and events along with creating DIY activities for customers to come in and create.

Here’s to never showing up empty-handed again. POPUP FLORIST designs are available in New York City by visiting the HQ at 63 East 7th street, nationwide at thepopupflorist.com, and through the Postmates iOS app.

*This story was originally published for Forbes.com.

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