You may know her as the proto-blogger—one of the very first fashionistas from the digital vanguard. But since the online boon, Rumi Neely has set her sights on bigger and better projects. Right now, it's her cool-girl clothing line Are You Am I. But there's more to her than great clothes (and we mean great, if you haven't checked them out already). Check back this week for all things Rumi—her beauty steals, favorite spots, and, of course, how she got her start.