A good beauty hack is sacred knowledge, and Jessie Andrews has the ultimate one. With the rise of contouring and fillers, beauty-lovers have flocked to brands like KKW Beauty to highlight elements of their face through specific makeup tips and tricks. But Andrews just spent the past two years debunking the hack and is solving it the natural way with her new beauty brand Petiue.
Andrews, the brain behind brands like Bagatiba and Basic Swim, launched Petiue with an innovative first product – an SPF Highlighter. Part SPF, part highlighter, Petiue’s SPF Highlighter™ (yes, she has a trademark on it already) is designed to give you a long lasting, makeup-less look with just the power of the sun. The roll on stick naturally enhances and protects your best features by combining the effects of brightening makeup and the results of using sunscreen.
Here’s how it works. Glide the stick on to the areas you would usually apply highlighter – cheekbones, nose, upper lip, jawline. Enjoy a day of sun and re-apply throughout the day. After application and sun exposure, you’re left with the illusion of contour and highlight without any makeup, fillers, or filters.
Andrews developed the product after seeing how many people don’t wear enough SPF in the most sunburn-prone areas of the face. Petiue not only protects those areas but is also a natural enhancement that minimizes long-term damage potentially caused by fillers and clogged pores through makeup.
“I’ve always hated putting makeup on, but I love the way my face looks when I contour. I kept searching for products and procedures that would help me get that look without being too invasive or tedious,” said Andrews. “Four years ago I had this idea to put a high SPF on the areas I wanted to appear lighter than the rest of my face, just like when I put on makeup highlighter. I tested it a few times and realized I could get the illusion of contour without any makeup or surgery.”
Filled with zinc, beeswax, and shea butter, Petiue is a natural solve to beauty’s biggest trend that’s actually good for your skin. Talk about a natural glow.
Petiue is available for $36 on Petiue.com.
**This article was originally published for Forbes.com