The Edit

Letter from the Editor

May 8, 2015

Friend of a Friend was born through a passion of discovery. It is a community where nothing is known or trendy or fleeting and everything is ready to be found: from the coffee shop you walk past everyday with the best scones to the island locale in Greece with unparalleled views of the caldera. I want to abolish the banal in favor of new and noteworthy people, places and things: a diversion from your normal routine. When starting Friend of a Friend, I aspired to create these little moments for my readers in their every day lives—sparks of excitement and new beginnings. Friend of a Friend is just that: a trusted source, one degree of separation between you and today’s trendsetters and tastemakers.

And who better than to embody those ideals than Gigi Hadid? An influencer in her own right and an overnight modeling sensation, she has built her reputation on being one of the nicest, most hardworking players in the game. Underneath, she is full of surprises and wisdom beyond her years—the unexpected superstar: grounded, quirky and down-to-earth. Her smile is contagious, her humor makes you laugh harder than ever before, and her charming attitude betrays her immense success. She is the embodiment of our site, welcoming everyone into her life with open arms as if they were family with a simple “hello.” We’re excited to share Gigi’s discoveries with you this month.

Thank you for reading—I look forward to discovering new things with you.