Meet Sabrina Diaz, the founder/owner of Grass Roots Juicery. Warning: Interview may cause you to start your own business, and find your newest juice addiction, stat.
Sabrina Diaz: I grew up in Bergen County, New Jersey. I moved to NYC to go to the Fashion Institute of Technology— I was in marketing, but then I actually took some time off and started buying and re-selling vintage and then never went back. But then I started Grass Roots. My parents have had a business in Brooklyn since ‘98, and I used to always help out. When I wanted to get a salad and a juice, there would be nothing except for a bodega and I just saw how desperate it was needed. I think I came into it more from the business side than being a health nut.
Friend of a Friend: What was the best part about starting Grass Roots?
Sabrina: The best part is connecting with costumers. When you see a customer become a regular or have a connection with your food or your juices it’s really cool. I think that’s why it’s been successful because my best friends are my customers, I think I’m my customer. A guy or a girl, someone who cares about being healthy and cares what they are putting into their body.
FOAF: What’s one piece of advice you could give somebody starting a company?
Sabrina: Just do it. Just go for it. It doesn't have to be so black and white, you kind of figure things out as you go along.
FOAF: So it’s a weekend and you want to cook something healthy, what would be your go-to dish?
Sabrina: Salmon—really easy in the oven and roasted vegetables.
FOAF: So where do you see yourself in the next 5 years?
Sabrina: Hopefully in another location, with a bigger store—maybe with a store that’s fully built for our necessities. And I really enjoy curating the retail sections, so with a store that has a strong retail section.
FOAF: How do you feel Grass Roots differentiates itself from any other juice bar out there?
Sabrina: I think most juice bars are really corporate and kind of intimidating. I just think it’s a different vibe here. We’re more welcoming and don’t take ourselves too seriously at all and I think that’s really important and what makes us really different.
Coconut Meat, Coconut Water, PANATEA Matcha, Raw Hemp Seed, Dates, Vanilla
Matcha Power Bowl
Brazil nuts, dates, coconut water, matcha, coconut oil, coconut meat, hemp seeds, chia seeds, mango, maple syrup.
Lemon, Lime, BLUE MAJIK, Sea Salt, Alkaline Water
Chipotle Quinoa Burrito
Quinoa with carrots, corn and bell peppers tossed in a house made chipotle sauce and wrapped in a collard green "burrito."
Raw Bounty Bars
Two pieces. Coconut, coconut oil, coconut nectar, sea salt, cacao butter, raw cacao and maple syrup.